Blog Tips & Guidelines


Always answer the question “why should you care?”

Before your readers invest their time into hearing what you have to say, they’ll want to know why it’s worth it! Consider including a “hook” such as an interesting quote or question to grab the reader’s attention.

Create an outline

Before you begin, consider creating an outline for your post – this lays out the purpose and key points and keeps your reader engaged from start to finish. Check out this example..


Include skimmable content

People skim for important information so where it makes sense, create lists instead of a paragraph and try to cut content in to sections

Be human

Content should be easily digestible – think about how you would like to be communicated with and write in that tone, help your reader relate to you

Think quality when considering quantity

Blog post length can and should vary – the key is that they should be as long as they need to be to serve their purpose. William Strunk has the right idea:

“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that he make every word tell.”

William Strunk ”Elementary Principles of Composition”, The Elements of Style

Keep the action, to get the reaction

Try to avoid the passive voice and use the action instead. Which sentence stands out more?

E.g. The lion attacks the village

E.g. The village is attacked by a lion

Finally, when in doubt try it out!

If you haven’t written a blog before hopefully these tips will give you the confidence to give it a go – what have you got to lose? And if you’re feeling snap happy why not enter our competition to be in with a chance to win some great prizes – click here for more details, good luck!